Need to use our graphic elements and not sure which file to use? No problem, here is a little info to help.
If the project you are creating is to be printed (poster, stationary, magazine, brochure, textile, billboard, etc.) then you will want to use a file in CMYK color format. This four-color format mixes Cyan, Magenta, Yellow, and Key (black) inks during the print process to create a range of colors.
- Choose: Color mode: CMYK, Download Package: AI or EPS
If the project you are creating is for web/ digital use (website, mobile applications, tv, etc.) then you will want to use a file in RGB color format. RGB is an additive color model of combining red, green, and blue to create a variety of colors. *PNGs are raster graphic files, so cannot be enlarged without losing resolution. If you need a larger image than the PNG to be used for web, either open the PDF or AI file in your vector graphics editor.
- Choose: Color mode: RGB, File Types: AI, PDF, or PNG
In the download packages you will find four main file types:
AI ― Adobe Illustrator vector
An AI document is a vector file type, which can be resized and enlarged infinitely without loosing resolution, unlike pixel-based
graphics. A vector file is a raw source of the graphic, created out of outlined
shapes and vector paths. AI files are compatible with the Adobe Illustrator
program only and can be found in CMYK and RGB color modes.
Best use: In Adobe Illustrator, to scale or enlarge vector art without loss of resolution. CMYK should be used for print layouts, and RGB for creating web graphics.
PDF ― Adobe Illustrator vector
Although PDFs are most widely used for presenting and exchanging documents (since they don’t require specific software or
hardware to display), PDFs also maintain line and vector art so that items
can be resized and enlarged without loss of quality if opened in a vector
Best use: To preview files, to scale or enlarge vector art in vector graphic editor. CMYK should be used for print layouts, and RGB for creating web graphics.
PNG ― Transparent bitmaps
A PNG is a raster graphic file type (pixel-based) and therefore looses quality if you scale to enlarge it. PNGs can preserve
high resolution if used at its original size or scaled smaller. Unlike other
raster graphic file types, PNGs support alpha transparent backgrounds, which
enable elements to be overlaid on top of colored backgrounds or images without
a white bounding box.
Best use: RGB Web elements with a transparent background (icons, logos on top of images, etc.) or which don’t require enlarging the element from its original size.
EPS ― Vector files
An EPS document is a vector file type, similar to AI, which is not only compatible with Adobe Illustrator, but with other
vector graphic editors (Corel Draw, Adobe InDesign, Adobe Acrobat, etc.).
There it has ultimate flexibility for increasing size, while maintaining
Best use:In a vector graphic editor, to scale or enlarge vector art without loss of resolution. CMYK should be used for print layouts, and RGB for creating web graphics.