The brandmark must be visible and legible, it must be placed with the appropriate amount of white space around it. This area is known as the ‘exclusion zone’.
Exclusion zone of the brandmark is equal to the size of the letter “H“ within the logotype.
Correct placement of the brandmark with exclusion zone.
Do not use the brandmark without the exclusion zone!
The exclusion zone is 20% the size of the element.
For example: An avatar with the height of 100 px will have an exclusion zone of 20 px.
The brandmark consists of the light blue and pink element and the dark blue logotype. This version of the brandmark should be used on white only. If the primary brandmark cannot be used, there are several options, including a reversed version with gray logotype, black, and white variations. Use each variation only for the purpose specified.
CMYK: 100, 79, 46, 47
RGB: 4, 43, 69
PANTONE: 7463 C
CMYK: 75, 26, 0, 0
RGB: 27, 153, 214
PANTONE: 801 C
CMYK: 1, 98, 53, 0
RGB:236, 30, 88
PANTONE: 198 C
CMYK: 8, 9, 5, 0
RGB: 230, 225, 229
PANTONE: 663 C
Allowed color variants
Used on dark blue (HEX:# 042B45) background.
Used on dark gray or black backgrounds only.
For B/W printing only. Do NOT use on any color background.